HostArmada Web Hosting Knowledge Base

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PPC Guidelines

Are You Allowed to Use PPC?

Absolutely! We encourage you to use PPC advertising. Our only request is that you don't bid on our branded keywords. To ensure this doesn't happen, please add the following negative keywords to your campaign before launching:

  • hostarmada
  • hostarmada.com
  • host armada
  • host armada hosting
  • host armada web hosting
  • host armada cloud hosting

PPC Tips

Now that we've covered the formalities, let's discuss which keywords you should focus on. If you explore the HostArmada site, you'll notice we have a wide variety of landing pages and services. These provide excellent PPC opportunities, as we offer niche solutions that allow you to avoid costly keywords like "hosting" and "web hosting." A few examples are “cloud hosting”, “magento hosting”, “drupal hosting”, “development hosting”, etc.

Deep Linking

Take our Reseller Hosting landing page as an example. You can use the page titles as your keywords:

  • reseller hosting
  • reseller hosting comparison
  • cloud reseller hosting

Deep Linking Tips

For the keywords you choose for each of your ad groups, you'll want to link directly to the corresponding HostArmada page that features that service. You can easily do this by appending your referral ID to the HostArmada URL. Just add `?aid=YOURREFERRALID` to the end of the link.

Using our Reseller Hosting example, your affiliate link would look like this:  

`https://hostarmada.com/cloud-ssd-Reseller-hosting/?aid=YOURREFERRALID`

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