So far so good! Although, there are a lot of users experiencing difficulties in analyzing the reports efficiently and consequently not taking the best possible advantage of them. With the hope of bringing a little bit more light on the pieces of information, you gather from Google Analytics we have decided to dedicate this tutorial to get you acquainted with the reports and how to properly "read" the valuable information you can find in them. Before we dive deep into Google Analytics, you may also want to learn about the Key Metrics you should track and how to benefit from them.
For the purpose of this tutorial, we will be using the Demo account of a Google Merchandise Store. Although the account is eCommerce oriented, the data and reports we will be discussing further in this guide are applicable to all kinds of websites.
At this point, we assume your Google Analytics account is already set up and you have integrated it into your website. If you have not done that yet, please be sure to check our Google Analytics Setup tutorial.
Sebahat is a young and bright woman who has become an invaluable part of our team. She started as a Customer Care Representative, mastering that role and, along the way, growing into a tech-savvy individual who is well acquainted with every support layer of the company. Driven by her aim to improve our customers’ experience constantly, she is committed to enhancing the extraordinary support we deliver.